Calvin Klein’s newest line of underwear called X is the subject of an intense marketing campaign titled “X Marks the Spot”. The web site xmarksthespot.com features videos of Kellan Lutz, Mehcad Brooks, Fernando Verdasco and Hidetoshi Nakata. These racy videos of the CK underwear models show a daring marketing campaign aimed to keep CK at the forefront of the men’s underwear business.
Calvin Klein X Cotton and Calvin Klein X Micro can both be purchased our web site. X cotton is a blend of cotton and spandex to give you stretch and softness of cotton. Calvin Klein X Micro is a high tech blend of nylon and spandex giving you a high performance fabric that is perfect for the gym and sports.
Both styles offer a bold waistband design with the Calvin Klein logo and front label with the X logo. Styles available include hip brief, trunk and boxer brief, with the cotton line offering a lounge pant. Prices range from $22-40 depending on style.