Performance Brief: Andrew Christian’s Dry and Naked Prevails!

Keeping up to date on underwear news is one of our favorite jobs here at Skiviez.com. So naturally when we ran across this New York Times article by Andrew Newman we were seriously intrigued.

Dry and Naked Brief

Dry and Naked Brief

A triathlete (you probably know one of these hardcore masochists yourself) was given the daunting task of figuring out what underwear performs the best under extreme circumstances (see triathlete).  The triathlete Rick Krupa tried out these top underwear brands:  Andrew Christian, Jockey, Brooks, Under Armour, and Asics.  The conclusion: Andrew Christian’s  Dry and Naked briefs provided the most moisture wicking, support, and overall comfort when compared to other national brands.  How’s that for an endorsement? See the report after the jump.

New Joe Snyder

Larger selection of Joe Snyder is now in stock at Skiviez. We’ve added the Launch collection and some brand new designs that are fun and sexy.

Click here to check out the new collection!

Underwear Ad Flashback – 1983

We’re pleased to bring you another edition of Weekly Underwear Ad Flashback! Nearly 30 years have passed since this Ad first appeared in 1983 promoting Fruit of the Loom underwear. Hair was definitely in back then!

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Recording the History of Men’s Underwear

Bill Martin (Left) and Robert Clark (Right) show the top selling item at Skiviez and other products

Skiviez based in Richmond, Virginia, has agreed to a yearly contribution to the Valentine Richmond History Center. Skiviez will provide its bestselling item each year to give a historical record of men’s underwear trends. The 2009 top selling underwear was the 2(x)ist Contour Pouch Brief in white.

Robert Clark, president and CEO of Skiviez, and William “Bill” Martin, director of the Valentine, negotiated the deal with the vision of the two organizations continually working together to document Richmond’s clothing history.

With the help of Skiviez’ yearly contribution, future generations will be able to research men’s underwear trends as well as the part that Richmond, Virginia played in them.

According to Bill Martin, “this could over time become an important collection. If for the next 20 years we add to this collection, it would be a major resource for fashion historians.”

Underwear Ad Flashback 1951

We have an extensive collection of old underwear ads as far back as the 30′s, so we’ve scanned them all for your viewing pleasure. Each week we’ll be posting a new ad – our weekly men’s underwear flashback to the past! Some brands still exists while others are long gone but all are awesome to look back at.  Let us know what you think in the comment section. We’d appreciate your feedback.

Au naturale or Shaven?

The question we ask a lot at Skiviez is how much hair is too much on the backside of a guy? We constantly try to determine what is most appealing to our customers. We want to know what you think. Vote below! We’d love to have your feedback.

Au naturale or Shaven?

View Results

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Calvin Klein X Global Trunks

Check out these hot new CK X Global Trunks! Now available by visiting our CK underwear page.

Skiviez Boast Photo Shoot

We’ve just wrapped up a photo shoot for our new Boast line of underwear. New product images should be up this weekend but for now enjoy these behind the scenes look at the photo shoot.

Calvin Klein 25% Off Sale

CK Body Brief

Now’s a great time to stock up on your favorite Calvin Klein Underwear at Skiviez! The Calvin Klein Semi Annual 25% off sale is going on now.

Included in this sale is the return of the Calvin Klein Body Brief. After the relaunch of the CK body line this product was left out. With demand for this product still high CK brought it back.

Be sure to check out our entire line of CK Underwear including basics and fashion colors.

Hurry, sale ends April 4, 2010.